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Pinterest carousel ads9/14/2023 ![]() ![]() ![]() This means that you can choose to focus on one product, use multiple images that tell a story, or showcase a variety of products in a single ad.Ĭarousel ads are more engaging than other ad formats. Not only can you include multiple images or videos in a single carousel ad, but you can also customize each image or video to better fit the message you’re trying to convey. The ads are created by selecting a handful of images and/or videos, and supporting text, which are then combined into a single ad consisting of separate “cards” displayed in a revolving carousel format.Ĭarousel ads are becoming increasingly popular for businesses of all sizes, because they offer more flexibility than traditional ad formats. What is a carousel ad?Ī carousel ad is an advertising format that allows businesses to showcase multiple products or services within a single advertisement. With this format, you can display more information than a single image or text-based ad, so you can engage with potential customers in a unique way. To read more about Promoted Carousel Ads on Pinterest, you can visit this link.A carousel ad is a type of online ad that allows you to showcase multiple images, GIFs, headlines, and descriptions in a single ad unit that functions like a rotating carousel. ![]() Pinterest’s Promoted Carousel Ads could not have come at a better time, as the holiday season is heating up and the visual networks has Pinterest Upgrades Its Self Service Ads Experience With New Features and updated how-to articles for businesses in its Help Center to help advertisers get better at connecting with people on its platform. Moreover, DSW improved ad performance by 20% and Everlane’s Carousel campaign drove engagement over 3x what they normally see as people on Pinterest.ĭetails on the campaign specifics, such as targeting, budget and creative, are not fully known, but the results can persuade advertisers to include the new format in their media plans. Pinterest states that COVERGIRL launched a Promoted Carousel campaign which yielded a 3.8 point lift in brand awareness and a 6.1 point lift in ad awareness. A handful of companies had the chance to test the Promoted Carousel Ads before the big launch and they have reported their first results. ![]()
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